Apologies to the non-Canadians reading this, but I’m pretty disappointed by this that I need to rant about it.
The iconic Canadian food chain Tim Hortons does this event every year called Roll Up The Rim. The concept isn’t that unique, so maybe you’ve seen another chain do it too or something similar. Basically for a month, there are special Tims cups made, where after you finish your drink, you’re supposed to roll up the cup rim to see if you win a prize. Prizes can range from a free donut to a free car.
I always enjoyed this event. I’m pretty sure I’ve mentioned it in Monthly Look Aheads over the years. I’m not a coffee drinker, but I definitely make my way to Tims for hot chocolate a lot more when Roll Up is on because I think it’s fun. I remember as a kid, my whole family would make a Tims trip after church sometimes just because of Roll Up.
When COVID started years ago, Tim Hortons understandably didn’t really want an event that involved touching things your mouth was on and helping others roll their rims (sometimes the rolling was a struggle that you really had to use your teeth for) so they went virtual. Roll a virtual rim on a virtual cup on some website (actually, I think there was a virtual wheel to spin, if I recall correctly). Because of the pandemic, I didn’t go out much so I never got a chance to do it.
So here we are in 2022. Things in my area of Canada are somewhat back to normal. We’re vaxed and masked, and you can sit in a Tims to enjoy your food or drink. The season of Roll Up is back and there are commercials for it all the time on TV. So I go to a Tim Hortons and order two drinks. After they are consumed, I pull out my phone to begin figuring out how I roll, since it is still a virtual process. That’s when I learn that unless I had informed the lady at the cash register that I wanted to play and registered through the app ahead of time, the cups were useless.
Tim Hortons: why aren’t your employees trained to ask for this when I made my purchase? I had the app downloaded and could have pulled it out, but I wasn’t prompted. I didn’t know. Maybe it’s partly on me for being out of the loop for a couple years, but still.
And your commercials don’t help either. They show someone buying a drink but there’s no mention of an app being needed ahead of time. Just a happy employee saying, “just scan to roll! Every cup is a winner!” It feels a little deceptive.
Doing it digitally in 2020 because of the pandemic was fine and made sense. But by still doing it in 2022 when restrictions have lifted, for one, and still not making it easy to actually play, for two, is unacceptable. If I’m struggling, I can only imagine how other people are with it. What about old people without smartphones? Or people without data going quickly through the drive-thru? You’d think that if Tims wanted to sell more cups and include everyone in this fun event, they’d make it easy or at least clear. Go back to the way it was. Take me back to the days of rolling up the actual rims.
I know there’s basically a literal war going on on the other side of the world, and in the grand scheme of things, Tim Hortons’ silly little cup game is nothing, but maybe someone from the franchise will see this and know that I’m pretty disappointed in how it’s run. I can’t do much else from my blog.
That’s all for now.
Follow me: Twitter / Facebook / Instagram / Bloglovin’